Two-time Olympian for the Swiss National Ski Team, Stefan Kaelin is a leader and visionary in the ski industry. After a successful ski-racing career in the 1960s, Stefan worked as a U.S. sales rep for Head skis and in marketing for Raichle ski boots. In 1974, Stefan and his wife Stascha opened a ski shop in Aspen, bringing their smart sense of style and European flair to Colorado’s chic mountain town.
Over more than three decades — while raising two active children in Aspen — the Kaelins have watched the ski industry evolve and change. But the couple and their business have thrived and flourished, having carved a niche and developing a reputation for providing outdoor enthusiasts with sophisticated skiwear and sportswear that is both fashionable and functional.
Avid skiers, the Kaelins know that even the most stylish skiwear needs to perform well on the slopes. That’s why every piece of clothing sold at Stefan Kaelin — whether its jackets, pants and ski suits or base layers, hats and gloves — is made with top-of-the-line technical materials. While Stefan handles the overall business at the Aspen specialty store, it’s Stascha who travels the world with her fashion-forward eye, buying all of the high-end, stylish goods they carry. While she keeps an eye on trends, she also makes sure her customers can always find timeless, sophisticated pieces that look as good on the ski hill as they do on city streets.
It’s not just men’s and women’s skiwear for sale at Stefan Kaelin. Casual, chic, mountain-inspired sportswear pieces line the racks of their Aspen store, and springtime brings an array of golf wear. Year-round, Stefan Kaelin Ski & Golf keeps its customers dressed in both fashionable and functional clothing and accessories.
Stop by the Aspen location the next time you’re in town; chances are, you’ll find the upbeat, energetic Kaelins chatting with customers in their store, enjoying a latte at the coffee shop across the street, or on the slopes!
Stefan Kaelin Ski & Golf
416 East Cooper
Aspen, Colorado 81611